We launched our commitment to the Year of Engineering with a press release setting the scene for the year nationally and how Wiltshire Council planned to support this through various channels.
Within the press release we announced that Wiltshire Council were bucking the national trend with a quarter of its engineers being women, compared with just 8% nationally, and several of these women have been featured on the Work Wiltshire website as case studies.
These case studies have been a consistent element of the support provided to the project and to date we have shared the stories of 16 local engineers at various stages of their careers and from a range of disciplines.
In addition to the case studies we held regular meetings to review our activity and identify key events and news items that were happening within the council, locally and at a national level. These meetings were an opportunity to learn more about other departments across the council but also reach out, through our partners, to business and organisations across the region.
We also got involved with key national events using social media, sharing content produced by us but also published as part of these national campaigns, these included:
-March: National Apprenticeship Week with a focus on engineers at the start of their careers either undertaking or recently completed their apprenticeship.
-June: International Women in Engineering Day
-November: Tomorrow’s Engineer Week
Social media has played a big part in reaching young people, parents and business to engage with Year of Engineering content and activity taking place across the county and beyond. There has been considerable media coverage of the events hosted by Wiltshire Council and Wiltshire College by local newspapers such as the Salisbury Journal, Wiltshire Times and the Gazette and Herald.
Twitter has been a great communication tool for us as we have been able to find content and businesses relevant to engineering but also learn about those individuals who are new and emerging talents in the field of engineering alongside those who have their place firmly in the history books, particularly those individuals who are women. Monthly analysis of Work Wiltshire twitter content revealed that on many occasions the top tweets, top media tweet and top followers are all engineering related. Our Library team also compiled a list of engineering related books for younger readers which was picked up by the Year of Engineering communications team and shared on their pages
Looking ahead Wiltshire Council has partnered with Primary Engineer and Secondary Engineer, programmes supported by QinetiQ and DSTL who are significant employers in the field of Science, Engineering and Maths, to deliver training to Wiltshire teachers so that STEM activity is accessible by pupils who undoubtedly will be the engineers of the future.