Do you know your Local Labour Market?

Labour Market Information, or LMI for short, is vital for you to understand what there is in your local job market. Whether it be understanding what types of jobs or occupations are in your area, typical pay rates, qualifications, types and level of apprenticeships, where young people go when they leave school, and much more is all important information and can better inform you of the types of skills you may need and places where this work may be.

Explore LMI
Vacancies and Courses
Career Pathways and other LMI

Why it’s important

The LMI provided here is up to date and impartial information which you can interact with to find the information of most interest to you. It is focused on your local area, typically Wiltshire, but where possible at a lower level such as constituencies (Chippenham, Devizes, North Wiltshire, Salisbury, South West Wiltshire etc.), we also show the surrounding areas so you can compare to places out of the county to understand how jobs markets change from county to county, region to region, this is because where you live may not be where you work and it is important to know where those opportunities for your future are.

Below is a selection of Reports, which you can click on and interact to dive deeper into the information and help you answer questions such as:

  • what jobs are available locally?
  • what can I expect to be paid?
  • where will I find work as a …?
  • can I get an apprenticeship I want?

Explore LMI

Work Wiltshire’s LMI report is brought to you using PowerBI which provides interactive visualizations. To see how these work please watch the video below, or if you have any questions please go to the FAQ tab.

If you have any questions please go to the FAQ tab, or if you are unfamiliar with any of the terms used then please scroll down to the definitions section which explain these.

If you have any questions please go to the FAQ tab, or if you are unfamiliar with any of the terms used then please scroll down to the definitions section which explain these.

Sourced: Department for Educations’s Apprenticeships and traineeships experimental data tool

If you have any questions please go to the FAQ tab, or if you are unfamiliar with any of the terms used then please scroll down to the definitions section which explain these.

If you have any questions please go to the FAQ tab, or if you are unfamiliar with any of the terms used then please scroll down to the definitions section which explain these.

Frequently asked questions

  • How do I change the area? On the report where it says the location area such as ‘Parliamentary Constituency’ or ‘Local Authority’ there will be a drop down box where you can change the area
  • How do I look at other sheets? When you are viewing a report, at the bottom of it you will find a bar (see below image for example) which says which slide you are on (e.g. 1 of 5) and left or right , if you click on the arrows you can view different slides Image showing what the bottom bar indicating which slide you are on looks like on a PowerBI report
  • What do the symbols mean above the graphs? When viewing  a chart you may see the below symbols on the right-hand-side above itImage showing the filters that might be present above a PowerBI chartThe first four symbols indicate that there is more data and you can ‘drill down’ through to find out more information. To do this click on the 2nd symbol, the single downward arrow, and then select on one of the bars and you will see a breakdown of the data you selected, for some charts you can drill down several times. If you click on the 3rd symbol, the double downward arrow it will take you to the next level down of data for the chart. If you click on the 4th symbol, the split downward arrow it expands all the below levels of the data in the chart. To return up a level then select the first symbol, the upward arrow.Image showing the filters that might be present above a PowerBI chartSome charts will not have a drill down option and so the first 4 symbols will not be present, and will only show the last 2 symbols. The first of which, the funnel symbol, shows which filters are selected for the chart, you can see this by hovering over the symbol with your mouse. The last symbol is called focus mode, an expanding rectangle symbol, this will enlarge the chart when selected
  • What is a Parliamentary Constituency? A constituency is the specific geographical area that is represented by each Member of Parliament (MP) in the House of Commons. It is smaller than a county, with an average of 72,200 people within its area. To find out more about constituencies visit the UK Parliaments website
  • Why does the percentage show an amount larger than 100%? When you have selected a specific area it will only show the data for that area, however if more than one area or ‘all’ are selected it will summarise the entire amount giving you a summed total.
  • Why does the data come up as (Blank)? For some pieces of data the sample size is too small to give a reliable figure so is shown as a blank on the reports.
  • Where does the data come from? The data contained in these reports is sourced from two areas.


  • Apprenticeship – An apprenticeship is where you gain recognised qualifications whilst working and earning a wage
  • Commercial enterprise – A business that engages in buying and selling products to make a profit
  • Economically active – People who are either in employment plus those who are unemployed
  • In employment – People who were in some form of paid work (whether as an employee or self-employed); those on government-supported training and employment programmes; and those doing unpaid family work
  • Further education college – Further Education (FE) colleges generally offer both vocational and specialist qualifications
  • Higher education institution – An organisation that provides higher level education, typically including degrees
  • Hospitality – A diverse range of careers offered by organisations including hotels, restaurants, bars, theme parks and fast food outlets
  • Part-time employed – A part-time worker is someone who works fewer hours than a full-time worker. There is no specific number of hours that makes someone full or part-time, but a full-time worker will usually work 35 hours or more a week
  • Public sector – State-owned institutions, including nationalised industries and services provided by Local Authorities
  • Replacement demand – Replacement demand are job openings created by people leaving the labour force either temporarily or permanently
  • Russell Group – The Russell Group is a self-selected association of twenty-four leading research universities
  • Self employed – Working for yourself or being the owner of a business instead of having an employer
  • Sixth Form – The term Sixth Form describes the school years numbered 12 and 13, where students typically study A levels
  • Training – A person is considered to be in training if they are on a government supported training programme or job related training
  • Unemployed – Refers to people without a job but are able to start one
  • Managers directors and senior officials – These occupations generally require a significant amount of knowledge and experience, as these roles involve a lot of strategic decision making. Example jobs are: senior officials in local government, office managers, directors, officers in armed forces, police officers (inspectors and above)
  • Professional – This type of occupation usually require you to have specialist training or obtaining a professional license. Example jobs are: scientists, engineers, doctors, teaching, lawyer, architects, social workers
  • Associate professional and technical occupations – These tend to require you to have a high-level of qualification or training. Example jobs are: science and engineering technicians, draughtsman, nurses, therapists
  • Administrative and secretarial – For these occupations you generally have day-to-day activities that are related to financial planning, record keeping & billing, personnel, physical distribution and logistics, within an organisation. Example jobs are: admin officers, civil service and local government assistants, secretaries, receptionists
  • Skilled trades – For these it often involves you having vocational qualifications. Example jobs are: plumber, electrician, joiner
  • Caring, leisure and other services – You will need a good standard of general education which may require some further work-based vocational training. Example jobs are: recreation assistant, healthcare assistant, swim teacher
  • Sales and customer service – These jobs involve selling products or services to customers, and will usually require training on sales procedures. Example jobs are: sales assistants, retail cashiers, call centre agents or operators, customer care occupations
  • Process plant and machine operatives – These roles require employees to operate vehicles and other machinery, to operate and monitor industrial plant and equipment, to assemble products. Example jobs are: production line worker, machine operator, metal worker
  • Elementary – Usually these roles require you to have a minimum general level of education, have short periods of work-related training. Example jobs are: cleaner, farming, mining, construction
  • No NVQ – No formal qualifications held.
  • Level 1 qualifications – Mean you have fewer than 5 GCSEs at grades 1-5 or A*-C, foundation GNVQ, NVQ 1, or equivalent.
  • Level 2 qualifications – Are possessing 5 or more GCSEs at grades 1-5 or A*-C, intermediate GNVQ, NVQ 2, or equivalent.
  • Level 3 qualifications – For these you will have 2 or more A levels, advanced GNVQ, NVQ 3, or equivalent.
  • Level 4 qualifications – This level of qualifications mean you have a HND, Degree or Higher Degree level qualifications or equivalent.
  • Other qualifications – includes foreign qualifications and some professional qualifications. organisations including hotels, restaurants, bars, theme parks, fast food outlets.
  • Intermediate level – For an intermediate apprenticeship you will need to have already achieved some GCSEs, preferably including English and maths. On completion you will have achieved a Level 2 qualification
  • Advanced level – For an Advanced Apprenticeship you will need to have at least 5 GCSEs with grades A* to C (4-9 on the new GCSE grading system) with, ideally, English and maths being two of those subjects. On completion these lead to a Level 3 qualification
  • Higher and degree level – Higher Apprenticeships are equivalent to the first year or two of university level study and some go all the way to Level 7. There are also Degree Apprenticeships where you can work and study to degree level at the same time
  • Agriculture and fishing – Crop and animal production, hunting, forestry and logging, fishing and aquaculture
  • Banking, finance and insurance – Financial services, insurance and pension funding, real estate activities, legal and accounting activities, architecture, scientific research and development, advertising and market research, veterinary activities, rental and leasing activities, travel agencies, security, buildings services and office administration
  • Construction – Construction of buildings, civil engineering and specialised construction activities
  • Distribution, hotels and restaurants – Wholesale and retail trade, repair of motor vehicles and motorcycles, accommodation and food and beverages services
  • Energy and water – Mining of coal and metal ores, extraction of crude petroleum and natural gas, quarrying, electricity, gas, steam and air conditioning supply, water collection, treatment and supply, sewerage, waste collection, treatment and disposal
  • Manufacturing – Manufacturing of food products, beverages, tobacco products, textiles, clothes, leather products, wood products, paper, chemicals,  refined petroleum products, pharmaceuticals, rubber and plastic, nonmetallic mineral products, basic metals, fabricated metals, computer, electronic and optical products, electrical equipment, machinery and equipment, motor vehicles, transport equipment and furniture, and printing and reproduction of recorded media
  • Other services – Creative, arts and entertainment, libraries, archives and museums, gambling and betting, sports activities and recreation, activities of membership organisations, repair of computer, household and personal goods and extraterritorial organisations
  • Public administration, education and health – Public administration and defence, compulsory social security, education, human health activities,  residential care and social work
  • Transport and communications – Land transport and transport via pipelines, water and air transport, warehousing, postal and courier activities,  publishing, motion picture, video and television production, sound recording, music publishing, programming and broadcasting activities, telecommunications, computer programming and information services

Vacancies and Courses

If you are trying to decide which career is right for you or thinking about changing career, Careers Explorer is packed full of useful information to help you.

You can also look through the latest local vacancies and apprenticeships on our bulletin, or search yourself using the links on our job listings page.

Careers Explorer
Local jobs bulletin
Job Listing Directory

Career pathways and understanding job sectors you could work in

Do you know the pathways in for your chosen career? Is there a subject you love but you don’t know what jobs are related to it?

There is a huge variety of job sectors that you can go into, why not explore these by visiting Careerpilots website where they have broken these down by job sectors and subjects.

careerpilot logo

Green Jobs Padlet Page

It is estimated that by 2050, there will be over 20,00 jobs across Swindon and Wiltshire in Green economy sectors especially low-carbon electricity and electric vehicles and infrastructure. Visit the Padlet page for resources and activities to understand more about these roles.

Jobs by Job Sectors
Jobs by a subject

LMI for All


Skillsometer can help you discover what jobs you might like to do in the future. You will be presented with a series of statements. Select the emoji that shows how you feel about each statement. You will be given suggestions of jobs linked to what you most enjoy doing.


Careerometer can be used to explore and compare key information about occupations, help you learn about different occupations and identify potential careers. You can use it to find out about: pay, weekly hours of work and future employment prospects for different occupations, as well as description of the occupation.

Simply type in the title of the job you are interested in and the widget provides a series of options from which you can select the most relevant to you. You can then look up another two occupations and compare. You can also select ‘display the UK average’ and compare the information with the occupation you have selected.