The Department for Education has launched its new ‘Fire it Up’ campaign to help raise awareness of the huge variety of apprenticeship options available for people of all ages and backgrounds.

The new campaign includes national TV and social media adverts, and a new website that provides helpful advice and information, as well as access to thousands of apprenticeship opportunities across the country.

Anyone wishing to support the campaign can access a downloadable toolkit, which provides useful guidance and messaging for social media and websites.

Ahead of the launch, Education Secretary Damian Hinds said:

We are seeing the apprenticeship system in this country come of age, with leading employers waking up to the benefits apprenticeships can bring.

The sad truth is that outdated and snobby attitudes are still putting people off apprenticeships which means they’re missing out on great jobs and higher salaries – many of them in the sorts of firms graduates look to land jobs with after university.

It’s vital that we challenge people’s thinking about apprenticeships which is why the Government’s new ‘Fire It Up’ campaign will aim to shift deeply held views and drive more people towards an apprenticeship.

Work Wiltshire would love to hear what your plans are for National Apprenticeship Week 2019 – comment below!

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