Varn Digital Marketing pledged to Be Involved in November 2018, and pledged to support; apprenticeships, supported internships, up skilling their existing workforce and supporting schools. The company was established in 2010 after Tom Vaughton, Managing Director, started the company in his spare bedroom after moving back to Wiltshire from Hertfordshire with his young family.
Varn Digital Marketing create and implement bespoke digital marketing strategies that can include search engine marketing campaigns, paid search management, data analysis, SEO audits, training, email marketing, and digital PR.
Can you tell us about your experiences of having an apprentice in your business and the benefits it has brought?
We have had three apprentices in the business over the years, unfortunately two didn’t work out but our latest apprentice completed her course successfully. She started off very nervous and really worried about answering the phone as she battled her anxiety but is now very confident in her role as a digital marketing executive.
I would say the benefit of apprenticeships in the business is twofold. One they help other employees to improve their skills, for example, giving them management experience and secondly with the right apprentice they can really help support your company’s growth. It’s also important to remember an apprentice will ‘pay their own way’ once their training is underway, and once they are able to complete tasks set, they become commercially beneficial.
Can you talk to us about the other ways you have supported the future workforce?
We gave guidance and support to a supported intern, unfortunately we couldn’t offer the young person a job as his skills were best placed in another area of IT. He was incredibly intelligent, and we established during the interview he would be best placed working in another setting which we guided him on.
We are passionate about getting young girls into Science Technology Engineering Maths (STEM) a member of my team, Katie, has worked with the local Secondary School – St Laurence, to inspire girls into STEM. I have spoken to students at Fitzmaurice Primary School about careers as well. We have a member of our team who is a Mum, she worked in a senior role previously in London but relocated and wanted to keep working in Wiltshire with flexible hours, we were pleased to recruit her as her skills are of a high level which can be utilised at Varn.
Digital marketing is growing fast and being in a rural location it is even more important we build these skills in Wiltshire, instead of letting people get away to London or Bristol. As a company we have a responsibility to support the local community. It is about giving people a chance – treat others as you want to be treated.